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For rapid deployment in Marketing and Business Services environments

iBISS Lite MBS (v. 2.0) is a Java, web-based, GIS-enabled decision support system focused on providing immediate benefits to marketing and sales groups within today’s MSOs. Implementation is within weeks and on a node-by-node basis.

As a non-interactive version of the full enterprise edition (iBISS Net), iBISS Lite is installed on a network server for multi-user access. iBISS Lite MBS utilizes existing engineering drawings and/or billing system information to provide an easy to use interface that allows the user to access and utilize up-to-date market demographic and multiple third party data cross-referenced with network and customer information. It includes all of the benefits of the Operations and Engineering configuration (O&E) and specialized functions for analyzing market and business data.

iBISS Lite MBS is packaged with individual business records (data) for use by marketing personnel. The inclusion of these data records enables sophisticated analyses of markets, existing and potential customers, and more.

Benefits to Marketing and Sales

  • Locates business/residential customers in relation to OSP
  • Helps engineering make fast decisions for quick customer response so leads do not go cold
  • Helps to prequalify leads
  • Reduces marketing expenses and increases customer acquisition
  • Increases cross/up selling revenues
  • Increases lead-to-close ratio
  • Helps to efficiently target ads and customize campaigns to local needs
  • Improves sales to install ratios
  • Enables cost estimates on new services

Features

System Features

  • Server-based software application allowing web-based user access
  • Viewing and querying of market data cross-referenced with integrated engineering or billing data through graphical overlay or report generation
  • Remote access for field personnel providing up-to-date network and customer information
  • Easy upgrade to iBISS Net for full feature functionality

Marketing & Commercial Services Features

  • “Can We Serve” data for service availability assessments to minimize truck rolls
  • Market data cross-referenced with engineering or billing data through graphical overlay or reports
  • Intelligent, accurate location of new customers for promotional efforts
  • Sales territory mapping and analysis
  • Preloaded with business records for target marketing, locating potential customers, etc.

Technical Specifications

  • Database Software:
    Oracle 9i Enterprise Edition Spatial
  • Application & Web Server Minimum Requirements:
    Pentium III 2.0 Ghz,
    4.0 GB DDR SDRAM @ 333 Mhz
    150 GB HD space
  • Client Minimum Requirements:
    Internet Explorer 6.0 or Netscape 5.0
 
IMMCO, Inc.
678.762.9707  or  866.GIS.MAPS
CATV & Telecommunication Engineering, GIS & Software Services
© 2004